MONROE, Mich. – La-Z-Boy Incorporated, well known in the industry for furniture, has partnered with Tatum Manufacturing Incorporated (TMI) to launch its first line of luxury portable spas. Through the licensing agreement, TMI will design, manufacture and market the products under the La-Z-Boy furniture brand name. The La-Z-Boy Spas Premier Collection launched at the International Pool and Spa Expo in Orlando, Fla., Nov. 28-30, 2007 where Tatum Manufacturing introduced the four-spa lineup to retail outlets, including outdoor furniture retailers throughout North America and internationally.
A La-Z-Boy Limited spa model is currently available exclusively through Costco Wholesale in Canada.
“We are excited for this opportunity to extend the reach of the La-Z-Boy brand into the spa category with TMI,” stated Doug Collier, Chief Marketing Officer for La-Z-Boy. “TMI is intensely focused on bringing La-Z-Boy comfort and quality to life in the world of portable spas, a product category in which comfort and relaxation are an essential part of the total experience.”
Brad Tatum, TMI’s president, stated, “A partnership of this scale with La-Z-Boy is extremely significant to TMI. Research confirms La-Z-Boy is one of the most recognized brands in the home and is synonymous with comfort, quality and value. We want to bring these same qualities to the backyard by incorporating La-Z-Boy comfort elements into the design of our underwater seating. The La-Z-Boy brand awareness paired with the consistent and growing performance of TMI will create a unique offering that will enable our customers to further grow their businesses.”
La-Z-Boy Spas will feature patent-pending elements such as comfort rest Reclina-Seats™ and the Vari-Speed IMPulse motor from GE – the industry’s first variable speed motor complete with 14 built-in massage sequences and jet pressure intensity controls. High-end consumer electronics including stereos, retractable flat screen television monitors and floating remote controls also will be available. Full production is slated for the first quarter of 2008.
About Tatum Manufacturing
Tatum Manufacturing designs, manufactures and markets innovative OEM and private label portable spas under the brand names Gulf Coast, Pilates H20, Freestyle, Garden Leisure, Shoreline, Centurion and Cool Nights. Tatum Manufacturing’s production facility is located in Tampa, Florida with a sales and marketing office located in Clearwater, Florida and a 24-7 call center for technical support and warranty coverage also in Tampa.