Redesigned La-Z-Boy Web Site Offers Easier, Faster Shopping Experience Improves Offers Better Overall Online Experience for Furniture Shoppers

Today's busy consumers rely on the Internet at various points during their furniture shopping process, and they expect to find the information and ideas they need in an instant. As part of its effort to provide the "go to" furniture shopping destination, La-Z-Boy has built upon its already first-class Web site to offer faster consumer interaction, more photos of La-Z-Boy furniture styles, easy-to-understand product benefit information and enhanced design tools for consumers who want to create a perfectly styled room.

"Furniture shoppers go online because they want detailed, helpful information at their fingertips," said Doug Collier, chief marketing officer for La-Z-Boy. "Our new site design will provide visitors with a faster, easier and more enjoyable experience. It offers everything they need while shopping for furniture."

More Furniture Information

The newly designed allows consumers to quickly and efficiently navigate the site, and to filter products based on how they want to make their purchase: by style, function, cover, online availability or price. In addition, the site gives users product details and features while allowing for online customization and visualization of styles with every available cover.

furniture Increased Interaction
The site also is focused on interaction. Customers are encouraged to share their furniture choices, opinions and room designs through easy-to-access social network integration and to engage in dialogue about La-Z-Boy products through more prominent product reviews.

The site not only makes it easy for customers to find all of the information they need online, but to find the nearest local dealer with two dealer locators on every page. Customers also can use the site to search and render products, then save or e-mail their creations to the local store to easily begin the shopping process.

"We've increased our focus on driving customers into stores and made the 'clicks to bricks' transition easier for them," said Collier. "Comfort is our number one priority for our furniture, and we want our Web site to be comfortable as well."

About La-Z-Boy

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable furniture for over 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"