Today's busy consumers rely on the Internet at various points during their furniture
shopping process, and they expect to find the information and ideas they need in
an instant. As part of its effort to provide the "go to" furniture shopping
destination, La-Z-Boy has built upon its already first-class
Web site to offer faster consumer interaction, more
photos of La-Z-Boy furniture styles, easy-to-understand
product benefit information and enhanced
design tools for consumers who want to create a perfectly styled room.
"Furniture shoppers go online because they
want detailed, helpful information at their fingertips," said Doug Collier, chief
marketing officer for La-Z-Boy. "Our new site design will provide visitors with
a faster, easier and more enjoyable experience. It offers everything they need while
shopping for furniture."
More Furniture Information
The newly designed la-z-boy.com allows consumers to quickly and efficiently navigate
the site, and to filter products based on how they want to make their purchase:
by style, function, cover, online availability or price. In addition, the site gives
users product details and features while allowing for online customization and visualization
of styles with every available cover.
The site also is focused on interaction. Customers are encouraged to share their
furniture choices, opinions and room designs through easy-to-access
social network integration and to engage in dialogue about
La-Z-Boy products through more prominent product reviews.
The site not only makes it easy for customers to find all of the information they
need online, but to find the nearest
local dealer with two dealer locators on every page. Customers also can
use the la-z-boy.com site to search and render products, then save or e-mail their
creations to the local store to easily begin the shopping process.
"We've increased our focus on driving customers into stores and made the 'clicks
to bricks' transition easier for them," said Collier. "Comfort is our number one
priority for our furniture, and we want our Web site to be comfortable as well."