La-Z-Boy, one of the world's leading residential
furniture producers, recently celebrated
the opening of its 500th Comfort Studio® at Grand Home Furnishings in Beckley,
W. Va. Demonstrating the value of commitment to quality, comfort and partnership,
the company has recorded tremendous growth of its network of Comfort Studio stores
in recent years. To commemorate this milestone accomplishment,
La-Z-Boy honored Grand Home Furnishings, a long-time partner, at a ceremony
during High Point Market.
"The Comfort Studio format is an invaluable part of our sales mix, and we have focused
on growing the network to allow even more customers to access the full variety and
comfort of La-Z-Boy
furniture," said Greg White, senior
vice president of sales and merchandising for La-Z-Boy. "The 500th studio represents
a major milestone for the Comfort Studio format and La-Z-Boy, and we're happy to
celebrate it with our partner, Grand Home Furnishings."
Comfort Studio Offers Furniture and More
Every La-Z-Boy Comfort Studio features between 3,000
and 9,000 square feet of retail space dedicated to the broad selection of
La-Z-Boy furniture for the family room and living room, including the
company's world famous recliners, motion sofas, sleep
sofas, sectionals and leather
upholstery. Retailers across the U.S. and Canada customize the program according
to their retail spaces, consumer demand and cost of entry.
Located at 1256 N. Eisenhower Dr., in Beckley, the new Grand Home Furnishings store
features a 5,000 square-foot La-Z-Boy Comfort Studio
dedicated to La-Z-Boy furniture.
La-Z-Boy and Grand Home Furnishings have been partners for decades, and this opening
is the 13th Comfort Studio to open within a Grand Home Furnishings store.
"We're proud to celebrate this milestone accomplishment with La-Z-Boy, and we look
forward to celebrating more milestones and sales together in the future," said George
B. Cartledge Jr., chief executive officer of Grand Home Furnishings. "Our customers
recognize and appreciate the reputation and value of La-Z-Boy
furniture, and the inclusion of the Comfort Studio at our newest location expresses
our commitment to offer the best selection of comfortable, quality furnishings available."