MONROE, Mich., (Oct. 15, 2010) –
Brooke Shields may be well known for her glamorous red-carpet
style, starring roles and best-selling books, but now
the world will get to see a comfortable, at home version of her, too. Furniture manufacturer and retailer
La-Z-Boy has announced that Shields will star in a new
brand campaign scheduled to debut this fall. The campaign will feature the real,
relaxed side of Brooke Shields and the up-to-date and often surprising range and
variety of La-Z-Boy furniture.
“Brooke is a remarkably accomplished actress who has seamlessly balanced her career
with her role as a loving wife and mother. Her family focus, as well as her warm
and genuine nature, makes her the perfect embodiment of La-Z-Boy
comfort,” said Doug Collier, chief marketing officer for La-Z-Boy.
“In addition to her welcoming personality, Brooke has a strong sense of style and
taste that give her the credibility to convey to our female customers that La-Z-Boy’s wide range of attractive furniture can fit
modern family lives.”
Wide Selection of Furniture
The campaign will focus on convincing female consumers that La-Z-Boy
comfort fits their lifestyle, as well as educating them about the company’s wide
selection of great-looking furniture beyond its well-known
"I love the La-Z-Boy brand and grew up with
La-Z-Boy furniture in the house, so I was familiar with its quality,
durability and comfort – and as a Mom I really appreciate it,” Shields stated. “What
surprised me about La-Z-Boy was the wide variety of
sectionals and other furniture they offer in addition to the iconic recliners. I’m
excited to help La-Z-Boy spread the word that you don’t
have to sacrifice comfort or break the bank to create a fabulous looking room.”
Ms. Shields is an accomplished television, film and theater actress who is in the
midst of a six-week performance in the musical “Leap of Faith.” She also is the author of
three non-fiction books, as well as two children’s books.
The ad campaign, which is being created by La-Z-Boy
agency of record, RPA, will launch in fall 2010 with broadcast, print and other
campaign elements. The national cable TV buy includes more than 20 networks, including
A&E, Bravo, CNN, ESPN, HGTV, Lifetime, TBS and USA.