La-Z-Boy Furniture Experts Expect Houses Of A Different Color

From High Point Furniture Market: Neutrals Shifting to Grays; Shades of Purple

HIGH POINT, N.C. (Oct. 15, 2010) Move over tan, step away navy, this year it’s in with the new look of neutral. The trend forecast says the definition of neutral is changing. Usually made up of browns, blacks and blues, the typical palette is shifting in home décor, including furniture. Gray has become a staple neutral in the last year, and close behind is purple, which has traditionally been considered only for accents. Design buffs say that purple is making its way into mainstream decorating.

This fall, at the High Point Furniture Market in High Point, N.C., the La-Z-Boy furniture showroom featured several purple “neutrals,” – all with a violet base, but incorporating a mixture of other tones too. Colors like “Aubergine,” “Lilac” and “Beet” demonstrate how the purple neutral is growing in popularity.

“In the past couple of years, gray has become a staple in the modern neutral palette,” said Penny Eudy, product manager of upholstery for La-Z-Boy. “Now we’re seeing the same trend emerge with purple as a neutral base. Consumers are willing to break away from the standard earth tones and expand into hues that are still just as warm, but add a deeper feeling to the décor.”

Neutral Furniture Options

A neutral color is typically used as the “background” for a room. Most often incorporated throughout the colors in paint, furniture and accessories, it is the theme that runs throughout the décor. In most cases, the neutral is the base color from which all other décor choices are made. Once the base is established, decorators can choose to match or contrast with the base color, depending on their style preference.

“The new neutrals allow consumers to feel like they are taking a little bit of a risk but still playing by the traditional rules of decorating,” said Eudy.

To see how gray and purple contribute to the new neutral color palette, go to www.lzb3D.com to view the colors in a 3D room layout. Or, consumers can visit www.la-z-boy.com and search for fabrics in the design center.

About La-Z-Boy

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable furniture for over 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"

###