La-Z-Boy Introduces First Shiatsu Massage Recliner At High Point Furniture Market

La-Z-Boy Furniture Introductions Feature Variety of Power Options

HIGH POINT, N.C. (Oct. 15, 2010) It’s the end of a long day, your muscles ache, and all you want is a relaxing massage. Do you drive to the nearest spa? Beg your significant other to get those fingers ready? Or, do you stroll into your living room and…sit down in your La-Z-Boy recliner? The latter is now possible as La-Z-Boy takes comfort one step further by introducing the “McAlister” Shiatsu-style massage recliner at the October 2010 High Point Furniture Market in High Point, N.C.

“McAlister” capitalizes on the growing popularity of Shiatsu-style recliners, which feature a rolling, kneading massage in the back of the chair – however, the recliner also offers superior comfort even without the massage function. In addition, “McAlister” provides the additional benefit of style with a look that is very similar to traditional recliners, ensuring that the recliner will not look out of place with other furniture in the living room.

“Our customers look to La-Z-Boy to provide the ultimate in comfort, and the deep massage option offered by ‘McAlister’ adds an extra element of relaxation,” said Paula Hoyas, vice president of merchandising for La-Z-Boy. “The Shiatsu massage feature is the perfect accompaniment to the comfort of sitting in a reclining position, which is supported by doctors as a way to promote relaxation*.”

“McAlister” features the traditional handle construction for which La-Z-Boy reclining furniture is known and offers different locking positions for multiple reclining angles. The recliner also features a pad attached at the top of the seat that, when flipped to the front, softens the massage’s intensity. For a more powerful sensation, the pad can be flipped to the back of the seat to allow the user more direct contact with the massaging mechanisms.

“We are excited to add ‘McAlister’ to our already impressive line of power recliners,” said Hoyas. “And because it was designed with both comfort and style in mind, ‘McAlister’ will be compatible with a variety of décors.”

Powering-Up Other Furniture Introductions

In addition to “McAlister,” La-Z-Boy is expanding its line of power recliners with varying sizes. “Journey” offers the ease and luxury of this popular function in a style suited to petite consumers. On the other end of the spectrum, “Spectra” features a contemporary design and a larger scale. “Axis” rounds out the line by offering a classic design with the comfort and luxury of a power recliner.

“We know that our customers desire customizable power options that offer ease of use, and we are excited to offer several sizes and styles of recliners with power features,” said Hoyas. “These new introductions serve as great additions to our vast array of motion furniture offerings.”

All of the latest La-Z-Boy furniture will be on display Oct. 16 through Oct. 21 at the La-Z-Boy showroom located in Space 103 of the Furniture Plaza Building in High Point, N.C. The furniture will be available through La-Z-Boy Furniture Galleries®, La-Z-Boy Comfort Studio® dealers and anywhere genuine La-Z-Boy furniture is sold. Customers can visit www.La-Z-Boy.com to find the La-Z-Boy retailer nearest them.

*  Results are from an internet survey conducted by LCWA Research Group of 300 primary care physicians across the U.S.

About La-Z-Boy

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable furniture for over 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"

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