MONROE, Mich., Dec. 21, 2010 – The winter holidays make up a “season of giving”
and this month, for every new “fan” or “follower” of La-Z-Boy on Facebook or Twitter,
the company will give back to Ronald McDonald
House Charities® (RMHC®). Throughout December, La-Z-Boy will donate
one dollar to RMHC for every new “fan” (or “like”) on Facebook, and every new handle
that follows @lazboycomfort on Twitter, up to $10,000.
“We want La-Z-Boy fans to help us show support
for Ronald McDonald House Charities,” said Jennifer Sims, interactive CRM manager
for La-Z-Boy. “With the help of our social media followers,
we can work together to make this a happier holiday season for the families who
rely so much on RMHC.”
In 2008, La-Z-Boy became the official furniture provider to RMHC nationwide,
providing further comfort and enhancing the supportive environment of a Ronald McDonald
House or Ronald McDonald Family Room. Ronald McDonald Houses are located near hospitals
throughout the United States and are there to keep families together when their
children are in the hospital – they offer strength and stability to families during
their time of greatest need.
Throughout the month, La-Z-Boy will be updating their
and Twitter (www.twitter.com/lazboycomfort)
pages with a call to increase their supporter-base.
In addition, the company is utilizing la-z-boy.com and
their consumer database to build buzz and encourage new fans and followers. These
new users will not only help raise money for RMHC, but also will have access to
exclusive sneak peeks, sweepstakes, local store events and promotions, design tips,
videos, RMHC news and more.
“This is an exciting campaign for La-Z-Boy that matches
dollars for fans and followers – it’s a very easy way for the public to get involved
and give back to a great cause, and all it takes is the click of a mouse,” said
About Ronald McDonald House Charities
Ronald McDonald House Charities (RMHC), a non-profit, 501 (c) (3) corporation, creates,
finds and supports programs that directly improve the health and well being of children.
Through its global network of local Chapters in 52 countries and regions, its three
core programs, the Ronald McDonald House®, Ronald McDonald Family Room®
and Ronald McDonald Care Mobile®, and millions of dollars in grants to support
children's programs worldwide, RMHC provides stability and resources to families
so they can get and keep their children healthy and happy. All RMHC-supported programs
provide a bridge to quality health care and give children and families the time
they need together to heal faster and cope better. For more information, visit www.rmhc.org, follow us on Twitter
(@RMHC), or like us on Facebook (Facebook.com/RMHC Global).