XZipit® By La-Z-Boy® Lets Sports Fans Customize Their Furniture To Show Off Team Spirit

Customizable Recliners Easy Lets Fans Use Furniture as Game-Day Décor
furniture

MONROE, Mich., (April 1, 2011) - From the "lucky" jersey to a top-of-the-line TV, sports fans know that creating a perfect game-day experience is in the details. La-Z-Boy is letting those sports fans extend team pride to their furniture with the introduction of the XZipit® by La-Z-Boy® recliners at the April 2011 High Point Furniture Market. XZipit by La-Z-Boy allows consumers to purchase multiple interchangeable, embroidered sports team logos that also can be removed to showcase La-Z-Boy classic recliners, offering sports fanatics the best seats in the house.

Game-Day Furniture for all Seasons

XZipit by La-Z-Boy recliners feature XZipit team logo panels that zip in and out of the seat back with a patented hidden zipper design, allowing for easy customization and an endless array of possible looks. Fans can purchase panels from xzipitpanels.com, including officially licensed logos from MLB, NBA, NHL, CFL, select universities and military branches, to outfit their game day chairs and display loyalty for the team playing that day. And once the game is over, the panels can be unzipped in seconds to transform the furniture back to an everyday look. The XZipit Panels are being offered to La-Z-Boy by DreamSeat, the innovator of the XZipit line of interchangeable logo furniture.

"With XZipit by La-Z-Boy recliners, fans don't have to choose between their favorite college basketball squad and their loyalty to a professional team - or their desire for a stylish recliner in the off-season," said Paula Hoyas, vice president of merchandising for La-Z-Boy. "We are proud to bring the personalized options of XZipit to the comfort and quality of La-Z-Boy reclining furniture and provide a completely unique option for sports fans."

Because comfort and style preferences vary as widely as sports team affiliations, this Market will see the introduction of two XZipit by La-Z-Boy recliners: "Champ," a medium-scale recliner designed for female sports enthusiasts, and "Victor," a large-scale recliner perfect for male sports devotees.

All of the latest La-Z-Boy furniture will be on display April 2 through April 7 in the La-Z-Boy showroom located in Space 103 of the Furniture Plaza Building in High Point, N.C. The furniture will be available through La-Z-Boy Furniture Galleries®, La-Z-Boy Comfort Studio® dealers and anywhere genuine La-Z-Boy furniture is sold. Customers can visit www.la-z-boy.com to find the La-Z-Boy retailer nearest them.

About DreamSeat

Headquartered in Commack, New York, DreamSeat's patented line of XZipit furnishings offers an innovative, high quality, interchangeable logo system that is used throughout its entire product line including couches, recliners, video game rockers and more. XZipit is officially licensed by the MLB, NBA, NHL, CFL, US Military branches, and colleges. The full line of XZipit furniture can be found in professional teams and collegiate offices, lounges and locker rooms in addition to stadium luxury suites, and residential homes across North America. XZipit panels, an innovation of DreamSeat are proudly produced in the U.S.A.

About La-Z-Boy

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable furniture for over 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"

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