MONROE, Mich., (April 1, 2011) - From the "lucky" jersey to a top-of-the-line TV, sports fans know that creating a perfect game-day
experience is in the details. La-Z-Boy is letting those sports fans extend team pride to their furniture
with the introduction of the XZipit® by La-Z-Boy® recliners at the April 2011 High
Point Furniture Market. XZipit by La-Z-Boy allows consumers to purchase multiple interchangeable,
embroidered sports team logos that also can be removed to showcase La-Z-Boy classic
recliners, offering sports fanatics the best seats in the house.
Game-Day Furniture for all Seasons
XZipit by La-Z-Boy recliners feature XZipit team logo panels that zip in and out of the seat back with
a patented hidden zipper design, allowing for easy customization and an endless array of possible looks. Fans can purchase panels
from xzipitpanels.com, including officially licensed logos from MLB, NBA, NHL, CFL, select
universities and military branches, to outfit their game day chairs and display loyalty for the team playing that day. And once
the game is over, the panels can be unzipped in seconds to transform the furniture back to an everyday look. The
XZipit Panels are being offered to La-Z-Boy by DreamSeat, the innovator of the XZipit line
of interchangeable logo furniture.
"With XZipit by La-Z-Boy recliners, fans don't have to choose between their favorite college basketball
squad and their loyalty to a professional team - or their desire for a stylish recliner in the off-season," said Paula Hoyas, vice
president of merchandising for La-Z-Boy. "We are proud to bring the personalized options of XZipit to the comfort and quality of
La-Z-Boy reclining furniture and provide a completely unique
option for sports fans."
Because comfort and style preferences vary as widely as sports team affiliations, this Market will see the introduction of two XZipit
by La-Z-Boy recliners: "Champ," a medium-scale recliner designed for female sports
enthusiasts, and "Victor," a large-scale recliner perfect for male sports devotees.
All of the latest La-Z-Boy furniture will be on display April 2 through April 7 in the La-Z-Boy showroom located in Space 103 of the Furniture Plaza Building in High Point, N.C. The furniture
will be available through La-Z-Boy Furniture Galleries®, La-Z-Boy Comfort
Studio® dealers and anywhere genuine La-Z-Boy furniture is sold. Customers can visit
www.la-z-boy.com to find the La-Z-Boy retailer nearest them.
Headquartered in Commack, New York, DreamSeat's patented line of XZipit furnishings offers an innovative, high quality, interchangeable
logo system that is used throughout its entire product line including couches, recliners, video game rockers and more. XZipit is
officially licensed by the MLB, NBA, NHL, CFL, US Military branches, and colleges. The full line of XZipit furniture can be found
in professional teams and collegiate offices, lounges and locker rooms in addition to stadium luxury suites, and residential homes
across North America. XZipit panels, an innovation of DreamSeat are proudly produced in the U.S.A.