La-Z-Boy Extends Partnership with Style Icon Brooke Shields and
Continues Successful "Live Life Comfortably℠" Campaign
Spokesperson Brooke Shields Stars in Ads Featuring La-Z-Boy's Wide Range of Furniture
MONROE, Mich, (April 21, 2012) - La-Z-Boy provides comfort and style in a wide range
and selection of great-looking furniture beyond its legendary recliners. And it has been
letting consumers know it through their effective "Live life comfortably" campaign
featuring actress Brooke Shields, which debuted in November 2010. Based on the
success of the campaign, La-Z-Boy has extended their partnership with Brooke Shields.
The "Live life comfortably" brand campaign with actress Brooke Shields features
La-Z-Boy’s broad product assortment, extending from sofas and sectionals to ottomans
and accent pieces. Since the launch of the "Live life comfortably" campaign in the fall of
2010, the company has experienced an increase in overall sales, particularly in major
upholstery items, a key focus of the commercials and print ads.
"We have been very pleased with our association with Brooke and with the overall “Live
life comfortably” campaign," stated Doug Collier, Chief Marketing Office at La-Z-Boy.
"Brooke represents what many of our customers are and aspire to be - a stylish woman
committed to her home, job, and family. We could not have picked a better
representative for the La-Z-Boy brand and our customers. We are thrilled to continue
"Partnering with La-Z-Boy has been a great experience and I am looking forward to
continuing my relationship with the brand,” Shields stated. “I love the work we've done
together and while the brand is iconic for comfort and quality, it has been so much fun
showing everyone all of their beautiful sofas, sectionals, tables, ottomans and more. I
grew up with La-Z-Boy furniture in my home and it is exciting to see how much the
collection has evolved beyond its legendary recliners."
The campaign will continue to focus on educating female consumers that La-Z-Boy
comfort fits their lifestyle, as well as educating them about the company’s wide selection
of great-looking furniture beyond its well-known recliner. The "Live life comfortably”
campaign features the real, relaxed side of Brooke Shields and the up-to-date and often
surprising range and variety of La-Z-Boy furniture.
New television and print ad production will begin in May, with new ads to begin running
in the summer, 2012, and continue to 2014. The national cable TV buy includes more
than 20 networks, including A&E, Bravo, CNN, ESPN, HGTV, Lifetime, TBS and USA.
Print ads will run in top women’s and shelter publications, including Martha Stewart
Living, Better Homes & Gardens, House Beautiful, Traditional Home, HGTV Magazine,
Family Circle, Woman’s Day, Country Living, More and Good Housekeeping.
Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable
furniture for over 85 years. The company manufactures a full line of comfortable products for the
living room and family room, including the company’s world-famous recliners, reclining sofas and love seats,
sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs.
It is a division of La-Z-Boy Incorporated (NYSE: LZB),
one of the world’s leading residential furniture producers,
marketing furniture for every room of the home. "Live Life Comfortably.®"
About Brooke Shields:
Brooke Shields began her professional career at only eleven months of age when she
was selected as the Ivory Snow Baby, and by age 3 was a runway model. At age 9,
Shields began her extensive film career when she won her first acting role, and rapidly
gained fame after staring in Louis Males' “Pretty Baby,” and the coming of age tale “Blue
Lagoon,” shortly after which she appeared on the cover of TIME magazine. In addition
to her subsequent film achievements, Shields has maintained a successful and critically
acclaimed television career. Her debut on the Super Bowl episode of “Friends” was the
catalyst for her show “Suddenly Susan.” The show ran for 5 years, won her 5 Peoples
Choice Awards and garnered Shields a Golden Globe nomination. Shields has guest
starred on a wide range of hit shows including “Just Shoot Me,” “That 70’s Show,”
“Hannah Montana,” “Two And A Half Men,” “The Middle” amongst others. Shields is a
bestselling author of several books, including the critically acclaimed New York Times
best seller, "Down Came the Rain: My Journey Through Postpartum
Depression.” Shields recently tapped into her experiences as a mother, successfully
branching out into the world of children’s books, penning "Welcome To Your World,
Baby” and "It’s the Best Day Ever Dad" for Harper Collins. While attending Princeton
University, Shields pursued her love of theatre as a member of the Princeton Triangle
Club. Shortly after graduating with honors, she made her Broadway debut as Rizzo in
the hit musical “Grease,” and has appeared in a string of Broadway hits including
“Cabaret,” “Chicago,” Wonderful Town,” and most recently in the iconic role of Morticia
Addams in “The Addams Family.” Outside of her professional career, Shields continues
to be a strong advocate for children's and literacy causes, and is a happily married to
film/TV writer, Chris Henchy with whom she shares two beautiful daughters.