La-Z-Boy Store Opens in Brentwood, MO

Free Design Assistance and Striking Room Displays Help Shoppers Find the Right Look,

MONROE, Mich. (June 6, 2012) – Local furniture shoppers will be surprised to see what La-Z-Boy has in store for Brentwood, MO. The iconic furniture company is holding a grand opening celebration of an award-winning new store layout, featuring a shopping experience as comfortable as its famous furniture. The new location in Brentwood boasts a remarkable selection of great looking furniture for the entire home, all presented in inspiring room displays organized by lifestyle. The new store represents a new store design format for La-Z-Boy, and truly embodies the new “Live life comfortablySM” tagline.

To celebrate the grand opening of the new store, Brentwood residents are invited to take advantage of a special 25 percent off discount. Through July 9th, guests can also enter to win a $5,000 brand new room for their home, in addition to special grand opening offers throughout the store.

“We offer furniture to fit nearly every lifestyle and design sense, and this beautiful new store in Brentwood provides a refreshing new shopping experience for customers.” said Mark Bacon, President, La-Z-Boy Branded Business. “La-Z-Boy today is so much more than recliners – and customers will really be amazed when they walk into the Brentwood store to find bright and colorful displays inviting them to relax and explore.”

To make shopping easy, furniture throughout the store is grouped by style, including “comfortably casual,” “modern retreat”, “traditional elegance” and “classics revisited,” allowing customers to find the look that is perfect for their home. The Brentwood store features a wide-range of furniture from more than 60 sofa styles, to sectionals, leather, loveseats, ottomans as well as the company’s legendary recliners. The new location also offers a large selection of home accents and accessories to help customers create a complete look.

Shoppers will immediately notice the dramatic décor and home furnishings in the numerous vignettes located throughout the store that deliver inspiration for living and family rooms. Each vignette features great-looking fully accessorized room displays, providing customers with lots of decorating ideas.

No Pressure Shopping

The new store offers two convenient approaches for shoppers who seek design direction. Customers looking to visualize their custom furniture dreams can use interactive design tools to render any La-Z-Boy product in their choice of hundreds of fabric and leather covers. For those who need more inspiration and guidance, La-Z-Boy stores also offer free In-Home Design Assistance from professionals experienced at helping turn design dreams into reality. La-Z-Boy designers will also visit customer’s homes to help them with their design project and advise on styles that will fit comfortably into their homes and budgets.

“Our associates provide a comfortable shopping environment from selection through delivery,” said Bacon. “Consumers can be assured that they will enjoy a comfortable no-pressure experience while at our stores – we’re truly here to help.”

A Grand Celebration

The store will hold a special invitation-only VIP grand opening party on June 14th, but the public is invited to help celebrate the store’s opening, too.

“The grand opening sale is a great opportunity for Brentwood residents to explore the latest in La-Z-Boy furniture,” said Bacon. “Our team of associates and designers are excited to show everyone how comfortable La-Z-Boy furniture can be custom-fit to any lifestyle.”

The brand new 11,952 square foot La-Z-Boy store in Brentwood is located at 8324 Eager Road, Brentwood MO 63144.

For more information about the new La-Z-Boy store, consumers can call (314) 647 - 2121. The store’s website is available at la-z-boy.com/saint-louis.

About La-Z-Boy

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable furniture for over 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"

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