La-Z-Boy Furniture Re-enters Pittsburgh Market with New Store Location

Comfortable Furniture to Fit Their Lifestyle and Free Design Assistance
Local Shoppers Can Now Find Comfortable Furniture to Fit Their Lifestyle
Free Design Assistance and Striking Room Displays Help Shoppers Find Comfortable Furniture to Fit Their Lifestyle

PITTSBURGH, PA. (August 7, 2012) – Local furniture shoppers will be surprised to see what La-Z-Boy has in store for Pittsburgh residents. The iconic furniture company is excited to be returning to the Pittsburgh area after a nearly five year hiatus and is holding a grand opening celebration of its award-winning new design, featuring a shopping experience as comfortable as its famous furniture. This will be the first of three new La-Z-Boy stores coming to the Pittsburgh area.

Located in Monroeville, the new store boasts a remarkable selection of great looking furniture for the entire home, all presented in inspiring room displays organized by lifestyle. It represents a new store design format for La-Z-Boy, and truly embodies the new “Live life comfortablySM” tagline.

To celebrate La-Z-Boy’s return to the community and its grand opening, Pittsburgh residents are invited to take advantage of a special 25 percent off discount that will be offered from August 24th to September 17th. Guests can also enter to win a $5,000 brand new room for their home, in addition to special grand opening offers throughout the store.

“We are excited to bring La-Z-Boy furniture back to the Pittsburgh market and are confident that shoppers will be impressed by everything they see,” said Mark Bacon, President, La-Z-Boy Branded Business. “We are so much more than recliners – today we offer furniture to fit nearly every lifestyle and design. When combined with our beautiful store and relaxing environment, local consumers now have an industry leading choice when it comes to their furniture buying decision.”

To make shopping easy, furniture throughout the store is grouped by style, including “comfortably casual,” “modern retreat,” “traditional elegance” and “classics revisited,” allowing customers to find the look that is perfect for their home. The Monroeville store features a wide-range of furniture from more than 60 sofa styles, to sectionals, leather, loveseats, ottomans as well as the company’s legendary recliners. The new location also offers a large selection of home accents and accessories to help customers create a complete look.

Shoppers will immediately notice the dramatic décor and home furnishings in the numerous vignettes located throughout the store that deliver inspiration for living and family rooms. Each vignette features great-looking fully accessorized room displays, providing customers with lots of decorating ideas.

No Pressure Shopping

The new store offers two convenient approaches for shoppers who seek design direction. Customers looking to visualize their custom furniture dreams can use interactive design tools to render any La-Z-Boy product in their choice of hundreds of fabric and leather covers. For those who need more inspiration and guidance, La-Z-Boy stores also offer free In-Home Design Assistance from professionals experienced at helping turn design dreams into reality. La-Z-Boy designers will also visit customer’s homes to help them with their design project and advise on styles that will fit comfortably into their home and budget.

“Our associates provide a comfortable shopping environment from selection through delivery,” said Bacon. “Consumers can be assured that they will enjoy a comfortable no-pressure experience while at our stores – we’re truly here to help.”

A Grand Celebration

The store’s grand opening takes place on August 24th and the public is invited to help celebrate.

“The grand opening sale is a great opportunity for Pittsburgh area residents to explore the latest in La-Z-Boy furniture,” said Bacon. “Our team of associates and designers are excited to show everyone how comfortable La-Z-Boy furniture can be custom-fit to any lifestyle.”

The brand new 11,500-square-foot La-Z-Boy store is located at 4054 William Penn Hwy, Monroeville.

For more information, consumers can call (412) 373-3834. The store’s website is available at la-z-boy.com/pittsburgh.

About La-Z-Boy

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable furniture for over 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"

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