La-Z-Boy Continues to Lead in Comfort Innovation: Memory Foam

The Upgraded Memory Foam Feature Provides Consumers with the Perfect Balance of Softness and Support
furniture

HIGH POINT, N.C., (October 13, 2012) – La-Z-Boy has always been on the forefront of furniture technology and comfort. So it’s no surprise that the company recently introduced the perfect balance of softness and support with its new Memory Foam™ offering. This exciting product innovation launches at the fall 2012 High Point Furniture Market and is available in two forms – as an upgrade to the seat, chaise and leg-rest on select recliner styles, or as a mattress option on all sleeper sofas in the company’s extensive product line.

La-Z-Boy Memory Foam includes a visco-elastic polyurethane foam, which is sensitive to body temperature and weight, along with special adjustment properties that allowing it to contour to body shapes, eliminating pressure points through distribution. When the product is not in use, the Memory Foam assists in returning the seat or mattress to its original shape.

Seating:

Setting La-Z-Boy’s Memory Foam seating apart from others in the industry is a two-inch layer of premium quality memory foam placed over a high-resiliency (Qualux®) foam base. Providing personalized comfort and targeted support, the product is as durable as it is comfortable, and backed by a three-year warranty. Memory Foam is currently available on all La-Z-Boy Rocker Recliner styles and will be an upgrade option for motion seating later this year.

Mattress:

The La-Z-Boy Memory Foam mattress offers a premium level of comfort to help ensure a quality night’s sleep. It features a quilted top layer with ¾ inches of Memory Foam sewn-in, covered by 280 count cotton sateen, followed by a second one-inch layer of Memory Foam over a three-inch high density foam base. It offers unparalleled cushioning that conforms to every curve for complete body support.

“Introducing these innovative upgrades and options to our La-Z-Boy recliners and mattresses helps take the comfort experience to a whole new level,” said Paula Hoyas, Vice President of Merchandising for La-Z-Boy. “We are pleased to lead the way in providing unique upgrades that allow consumers to customize their products based on their individual needs.”

Memory Foam will be on display to the trade October 13th through October 18th at the La-Z-Boy showroom located in the Furniture Plaza Building in High Point, N.C. It is currently available at La-Z-Boy Furniture Galleries®, La-Z-Boy Comfort Studio® dealers and anywhere genuine La-Z-Boy furniture is sold. Customers can visit www.la-z-boy.com to find the retailer nearest them.

About La-Z-Boy

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable furniture for over 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"

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