MONROE, Mich. (October 18, 2012) – La-Z-Boy, one of the world’s leading residential furniture producers, has recently relocated to its new showroom location at 995 Barrett Parkway. The space is groundbreaking for the brand as it is the first privately owned new concept store within the retail location portfolio.
The Barrett Parkway showroom features 21,132-square-feet of retail space and boasts a remarkable selection of great looking furniture for the entire home, all presented in inspiring room displays organized by style. The new concept store represents the direction La-Z-Boy is going in as it truly personifies the new “Live Life Comfortably ®” tagline.
“We are excited about the new look and the new location of our beautiful La-Z-Boy Furniture Galleries store,” said Tom DeGoey, store owner. “We are confident that consumers will love the shopping experience we provide and with our full line of customizable furniture and free in-home design, they will find everything they need to create the room of their dreams.”
To make shopping easy, furniture throughout the store is grouped by style, including “comfortably casual,” “modern retreat,” “traditional elegance” and “classics revisited,” allowing customers to peruse La-Z-Boy’s customizable furniture and more than 800 fabrics & leathers to find the look that is perfect for their home.
The Kennesaw store features a wide range of furniture from more than 65 sofa styles, to sectionals, loveseats, and ottomans as well as the company’s legendary recliners. The new location also offers a large selection of home accents and accessories to help customers create a complete look.
Shoppers will immediately notice the dramatic décor and home furnishings in the La-Z-Boy Design Inspirations Center, located at the heart of the store. This area features striking, fully accessorized room displays, providing customers with inspiration and ideas.
No Pressure Shopping
The new store offers two convenient approaches for shoppers who seek design direction. Customers looking to visualize their custom furniture dreams can use interactive design tools to render any La-Z-Boy product in their choice of hundreds of fabric and leather covers. For those who need more inspiration and guidance, La-Z-Boy stores also offer free In-Home Design Assistance from professionals experienced at helping turn design dreams into reality. La-Z-Boy designers will visit customer’s homes to help them with their design project and advise on styles that will fit comfortably into their homes and budgets.
In addition to the company’s wide selection of upholstered furniture, La-Z-Boy offers hundreds of fabric and leather choices for custom-made furniture, as well as many pre-selected pairings for quicker delivery.
CAPTION INFORMATION: (From left to right)
Mike Riccio, CFO; Kurt Darrow, President and CEO; Peg Mueller, Vice President, Corporate Controller; Tom and Amy DeGoey, store owners, Mark Bacon, President, La-Z-Boy Branded Business; Eric Gatton, Regional Vice President, Sales, Scottie Johns and David Valentine, Account Executives