La-Z-Boy connects via social media with consumers and industry experts during High Point Market

HIGH POINT, N.C., (April 20, 2013) – La-Z-Boy, America’s most recognized home furnishings company, will be actively engaging with industry insiders, journalists, Style Spotters and consumers via social media platforms during the upcoming High Point Market. The iconic brand will launch initiatives aligned with Facebook, Twitter and Pinterest to encourage conversation about upcoming styles, trends and collections at La-Z-Boy’s 65,000-square-foot showroom.

"Market is always an exciting time for us at La-Z-Boy as our new products and innovations make their debut," said Matt Targett, Director, Interactive and Product Marketing for La-Z-Boy. Social media allows us to share many of our great-looking new home furnishing offerings with consumers in real-time and participate in industry discussions around trends, style tips and more."

Be sure to engage with La-Z-Boy from April 20th through April 25th on the following platforms:

  • https://www.facebook.com/lazboy - During the six days of High Point Market, La-Z-Boy provides Facebook fans with a sneak peek through exclusive images of new styles, trends and collections from their showroom.
  • https://twitter.com/lazboy - From following Style Spotters to tweeting media attendees, La-Z-Boy will be posting real-time "tweets" from their showroom. La-Z-Boy also created a special hashtag – #lzbhpmkt for its industry news and announcements specific to Market.
  • http://pinterest.com/lazboy/ - As a tool for overall inspiration, the brand will launch a market board and invite followers to "re-pin" any of the looks they love.

All of the latest La-Z-Boy furniture will be on display April 20 through April 25 at the La-Z-Boy showroom located in Space 103 of the Furniture Plaza Building in High Point, N.C. The furniture will be available soon at La-Z-Boy Furniture Galleries®, La-Z-Boy Comfort Studios® and anywhere genuine La-Z-Boy furniture is sold. More information is available at la-z-boy.com.

About La-Z-Boy

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable furniture for over 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"

###