La-Z-Boy Store Opens In Round Rock

ROUND ROCK, Texas (June 1, 2013) – Local furniture shoppers will be surprised to see what
La-Z-Boy has in store for Round Rock residents.  The iconic furniture company is holding a grand opening celebration of its award-winning new store design, featuring a shopping experience as comfortable as its famous furniture. The new store – located in Round Rock which occupies 15,000-square-feet– boasts a remarkable selection of great looking furniture for the entire home, all presented in inspiring room displays organized by lifestyle. The store represents a new design format for La-Z-Boy, and truly embodies the “Live life comfortably SM” tagline.

“We offer furniture to fit nearly every lifestyle and design, and our beautiful new store in Round Rock provides a refreshing new shopping experience for customers,” said Lewis Brown, Jr., store owner.  “La-Z-Boy today is so much more than recliners – and customers will really be amazed when they walk into the new store to find bright and colorful displays inviting them to relax and explore.”

To make shopping easy, furniture throughout the store is grouped by style, including “comfortably casual,” “modern retreat,” “traditional elegance” and “classics revisited,” allowing customers to find the look that is perfect for their home.  The Round Rock area store features a wide-range of furniture from more than 60 sofa styles, to sectionals, leather, loveseats, ottomans as well as the company’s legendary recliners.  The new location also offers a large selection of home accents and accessories to help customers create a complete look.

Shoppers will immediately notice the dramatic décor and home furnishings in the numerous vignettes located throughout the store that deliver inspiration for living and family rooms.  Each vignette features great-looking fully accessorized room displays, providing customers with lots of decorating ideas.

No Pressure Shopping
The new store also offers two convenient approaches for shoppers who seek design direction.  Customers looking to visualize their custom furniture dreams can use interactive design tools to render any La-Z-Boy product in their choice of hundreds of fabric and leather covers.  For those who need more inspiration and guidance, La-Z-Boy stores also offer free In-Home Design Assistance from professionals experienced at helping turn design dreams into reality. La-Z-Boy designers will also visit customer’s homes to help them with their design project and advise on styles that will fit comfortably into their home and budget.

“Our associates provide a comfortable shopping environment from selection through delivery,” said Brown.  “Consumers can be assured that they will enjoy a comfortable no-pressure experience while at our stores – we’re truly here to help.”

A Grand Celebration
The Round Rock store will celebrate their grand opening on June 15th.

“The grand opening sale is a great opportunity for Round Rock residents to explore the latest in La-Z-Boy furniture,” said Brown. “Our team of associates and designers are excited to show everyone how comfortable La-Z-Boy furniture can be custom-fit to any lifestyle.”

Visit the new location at:

  • 100 Terra Vista Parkway; Round Rock, TX; 512-813-0648

The store’s website is available at La-Z-Boy.com/DFWI.   

About La-Z-Boy

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable furniture for over 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"

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