La-Z-Boy • Live life comfortably®.

By examining demographic factors such as age, income and occupation, we’ve learned to tailor our marketing messages in ways that hold greater appeal and, ultimately, greater profits. The following illustrates the relative composition of our target audience:

  • Men & women
  • Age 35-64
  • Married with children
  • Annual household income of $50k+
  • College graduate or some college
  • Homeowner

Advertising that Works
La-Z-Boy gives you access to an amazing assortment of exceptional television commercials, radio spots, flyers, newspaper and magazine ad layouts (four-color and b/w), lifestyles circulars, letter-checks, POS materials, even direct mail – all organized and ready for your individual customization – through some of the top ad agencies in North America.

merchandising with style