La-Z-Boy • Live life comfortably®.

Location. Location. Location.

Knowing where consumers are most inclined to shop for furniture is just as important as knowing what furniture they are most likely to buy. By keeping this fact in mind, La-Z-Boy has turned the work of site selection into an art and a science. The process allows you to pair the creative spark that tells you a particular location is best for generating maximum sales with factual reasoning. It’s a strategy that makes all the difference.

Through the development of our Potential Estimating Model (PEM), we can compare and contrast demographic variables that yield sales. By conducting PEM studies on factors such as population in the trade area, number of households, income levels, furniture competitors and shopping center locations, we are able to determine the potential of the marketplace.

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