Monroe, MI (November 28, 2017) – La‑Z‑Boy today announced the milestone opening of its 350th retail location, a La‑Z‑Boy Home Furnishings & Décor in Rockford, Illinois. The store occupies over 13,000 square feet and boasts a remarkable selection of great looking furniture for the entire home.
The Rockford store is representative of the company’s award-winning design concept. These locations have the highest average volume per store of the company’s existing formats. La‑Z‑Boy began opening its award-winning design concept stores in 2011.
Kurt L. Darrow, Chairman, President and Chief Executive Officer of La‑Z‑Boy said, “It is a milestone to open the 350th La‑Z‑Boy location as part of our 4-4-5 store build out strategy across North America. Integral to our distribution, the La‑Z‑Boy Furniture Galleries network of stores offer consumers the flagship La‑Z‑Boy experience, complete with design services and our full product line. The Rockford store is the 16th location owned and operated by the company in Chicago and its surrounding suburbs and we look forward to opening additional La‑Z‑Boy stores in this vibrant and growing market."
The Rockford location embodies the La‑Z‑Boy ‘Live Life Comfortably’ tagline, with a shopping experience as comfortable as its furniture. Beautiful and fully accessorized room vignettes are showcased throughout the store to provide the customer with design inspiration.
In the Design Center, customers can use interactive technology to see any piece of furniture rendered in any of La‑Z‑Boy’s 900+ fabrics and 100+ leathers. La‑Z‑Boy also offers free Design Assistance (in-home or in-store) from professionals experienced at helping turn design concepts into reality. The new store also offers a large selection of home accents and accessories to help customers create a complete look.
“We are thrilled to open our 350th La‑Z‑Boy retail location and give consumers the opportunity to shop our iconic brand and experience our full product offering,” said Daniel King, president, retail division for La‑Z‑Boy Incorporated. “Consumers continue to be surprised that La‑Z‑Boy manufactures more than recliners … and we love to see that look of amazement as they walk into our stores and see the beautiful furnishings we offer that will truly help transform their house into a home.”
La‑Z‑Boy Home Furnishings and Décor in Rockford is located at is 525 South Perryville Rd. It employs 10 associates and is open Monday – Saturday from 10:00 a.m.-9:00 p.m. and Sunday from 11:00 a.m.-6:00 p.m.
To find additional La‑Z‑Boy retail locations, visit their store locator.
Headquartered in Monroe, Mich., La‑Z‑Boy has been producing some of the world’s most comfortable furniture for over 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La‑Z‑Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably.®"